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Intro Video
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I like how you said Social Media Etiquette is all about being inclusive and not offending anyone in your content that is posted. I agree with you about the editors completely ignoring the fact it looked racist.
ReplyDeleteI agree with your summary and opinion of the Heineken advertisement. I also think it was completely avoidable, and I'm surprised no one in the marketing department of the company caught that their audience might take it the wrong way.
ReplyDeletePersonally, i was never a fan of Heineken. Even if that wasnt the intention of the ad, something like that should not have been released. The message that Heineken gave with that statement is entirely insensitive. I feel like it was wrong to have the beer slide past all of the black people in the commercial and if the diversity of people in the ad was different, it may have portrayed a different message.
ReplyDeleteYour analysis of the Heineken Lite ad was very insightful, specifically your point on Slide 5 about how the editing process failed to catch such an obvious visual bias.
ReplyDelete